For over two decades, I’ve dedicated my life to helping people and organizations unlock their potential. From pioneering Google’s global design systems, driving blockchain innovation at ConsenSys, and founding the fintech company Mamo in the UAE, to guiding individuals through deeply personal journeys of self-discovery through psychedelics—I bring a wealth of experience to help you transform your life and work.
Every stage of life presents new opportunities for growth, clarity, and purpose. Whether you’re here to explore the powerful healing potential of psychedelics, elevate your leadership, or seek strategic guidance for your business, I’m honored to walk this path with you.
Breakthroughs Rooted in Discomfort
They say breakthrough moments are rooted in discomfort—and they become powerful motivators for change. Over the years, I’ve faced many such moments, each paving the way to where I stand today. While none of these experiences define me, they’ve shaped my commitment to understanding people, their struggles, and the interconnectedness of our shared humanity.
Defining Experiences
From founding the first startup regulated by the Dubai Financial Services Authority in 2019, to pacing for Nike Running, and navigating anti-Google protests in 2012 while working for YouTube, each challenge tested my resilience and adaptability.
In 2005, while working in South Africa, a chronic health diagnosis profoundly altered my perspective. This news set me on a transformative journey exploring willpower, environment, meditation, spirituality, and plant medicine. It sparked my passion for epigenetics and the human mind-body connection.
At Google, I dedicated my ‘20% time’ to teaching web development in Palestine, working with incubators like Gaza Sky Geeks. The 2014 Gaza bombardment forced my evacuation, a moment that underscored the fragility and strength of human connections amidst geopolitical conflict.
From climbing Kilimanjaro on a whim days before my Acumen Fellowship interview to representing myself with frostbite and an outgrown beard, I embraced challenge as a force for growth.
Choosing Your Own Way
As Viktor Frankl said:
“Everything can be taken from a man but one thing: the last of the human freedoms—to choose one’s attitude in any given set of circumstances, to choose one’s own way.”
I lived this truth in the Cholistan Desert during a volunteer placement, facing cultural barriers, language differences, and harsh conditions. Inspired by Frankl’s Man’s Search for Meaning, I found joy and resilience through simplicity—cultivating food, working with local startups, and running a half-marathon under the desert stars to mark the year’s end.
A Holistic Approach to Transformation
These experiences, along with my professional achievements, have shaped a coaching philosophy rooted in authenticity and human connection. I understand the pressures of a world that demands constant improvement, productivity, and success—often leading to burnout and a loss of meaning.
I’ve been there: surviving but no longer living. That’s why I now dedicate my work to individuals at the tipping point of transformation—those seeking clarity, purpose, and meaningful change but unsure of the next steps.
My studies in Stoicism through Marcus Aurelius’s 'Meditations' and over ten years of practicing medicine ceremonies—among them with the Huni Kuin from the Amazon Rainforest in Brazil, as well as the Iboga medicine used by the Babongo Pygmies of the Gabon Bantu people, to Vipassana meditations at Nepal's Kopan Monastery—a center for Tibetan Buddhism—and teachings by S.N. Goenka—have provided me with a deep sense of interconnectedness and a commitment to inner work.
For Aspiring Leaders and Changemakers
I work with leaders, entrepreneurs, and executives ready to step out of their own way. My approach is strategic yet deeply personal, integrating tailored practices to guide you toward your unique path. This is for those ready to take action, let go of societal expectations, and embrace intentional change.
The power to change your life lies in each moment you choose to face challenges with an open heart. What will you choose? Whether you’re seeking clarity and purpose through psychedelics, guidance to scale your business as a founder, or strategic leadership as a Fractional CxO, my services are designed to help you embrace adaptability, foster continuous growth, and take meaningful action. If you’re ready to get out of your own way and lead with intention, you’ve found yourself in the right place.
Whether you’re here to explore the remarkable potential of psychedelics, refine your leadership, or develop a strategic vision for your business, I bring real-life experience, compassion, and a commitment to walking this path with you.
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